Skip to main content

How to Create a Broadcast Campaign in LiveSend

Broadcast campaigns allow you to send a single email to multiple recipients at once. This guide will walk you through the process of creating and sending a broadcast campaign using LiveSend.

Steps to Create a Broadcast Campaign​

1. Access the Campaigns Page​

  1. Log in to your LiveSend dashboard.
  2. Navigate to https://dashboard.livesend.email/campaigns
  3. Click on "Create Campaign" or "New Campaign"

2. Select Campaign Type​

Choose the type of campaign you want to create:

  • Regular: This is the most common type, allowing HTML content, images, and links.
  • Plain text: A simple text-only email without tracking links, images, or HTML.

3. Set Up Recipients​

  1. Click on the "Recipients" or "People" section.
  2. Choose one or more lists or segments to send your email to.
  3. You can set a default list for future campaigns if desired.

4. Campaign Setup​

Follow these steps to complete your campaign setup:

  1. Settings:

    • Set your campaign name, subject line, and other basic details.
    • Configure tracking options (opens, clicks, etc.)

  2. Template:

    • Choose a pre-designed template or create your own.
    • Add your content, images, and customize the design.

  3. Schedule:

    • Choose to send immediately or schedule for a later time.
    • Set up any recurring schedule if applicable.

  4. Confirm:

    • Review all details of your campaign.
    • Send a test email to yourself or team members.
    • Make any final adjustments.

5. Send Your Campaign​

Once you've reviewed everything and are satisfied with your campaign:

  1. Click the "Send" or "Schedule" button (depending on your timing choice).
  2. Confirm the action when prompted.

Best Practices for Broadcast Campaigns​

  • Personalization: Use merge tags to personalize your emails with recipient information.
  • Segmentation: Target specific segments of your list for more relevant content.
  • Testing: Always send a test email to check for any issues before sending to your entire list.
  • Timing: Consider your audience's time zone and typical email checking habits when scheduling.
  • Mobile Optimization: Ensure your email looks good on both desktop and mobile devices.

Monitoring Your Campaign​

After sending, you can monitor your campaign's performance:

  1. Go back to the Campaigns page.
  2. Find your sent campaign and click on it.
  3. View opens, clicks, bounces, and other relevant metrics.

Conclusion​

Creating a broadcast campaign in LiveSend is a straightforward process that allows you to reach your entire email list or specific segments with targeted content. By following these steps and best practices, you can create effective email campaigns that engage your audience and achieve your marketing goals.

Remember to always comply with email marketing laws and respect your subscribers' preferences.