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How to Add Your Own Email Sending Servers

Using your own email sending server offers significant advantages over relying on third-party email services that charge per contact. With LiveSend, you can easily integrate your preferred email sending service, giving you more control and potentially reducing costs for high-volume email marketing campaigns.

Benefits of Using Your Own Email Sending Server​

  1. Cost-effective: Avoid per-contact charges, especially beneficial for large mailing lists.
  2. Higher sending limits: Customize your sending capacity based on your needs.
  3. Better deliverability: Maintain your sender reputation and improve email deliverability.
  4. Flexibility: Choose from various email service providers or use your own SMTP server.

Steps to Add an Email Sending Server​

  1. Log in to your LiveSend dashboard.

  2. Navigate to https://dashboard.livesend.email/sending_servers

  3. Click on "Add Sending Server"

  4. Choose your preferred sending server type from the available options:

    • Amazon Web Services (SMTP or API)
    • SendGrid (SMTP or API)
    • Mailgun (SMTP or API)
    • ElasticEmail (SMTP or API)
    • SparkPost (SMTP or API)
    • Generic SMTP
    • Sendmail (UNIX)
    • Blastengine (SMTP or API)

  5. Enter the required credentials and settings for your chosen service.

  6. Save and verify your new sending server.

SMTP (Simple Mail Transfer Protocol)​

SMTP is the most widely used option for sending emails. It's versatile and compatible with many email services.

Free SMTP Option​

You can use Gmail's SMTP server for free, which is great for small-scale email marketing:

  • Pros: Free, easy to set up
  • Cons: Limited to 200-500 emails per day (depending on your account type)

Low-Cost, High-Volume Option​

For more extensive email marketing campaigns, consider Amazon SES (Simple Email Service):

  • Pros: Low cost, high sending limits, excellent deliverability
  • Cons: Requires some technical setup

Conclusion​

By adding your own email sending server to LiveSend, you can significantly reduce costs and gain more control over your email marketing campaigns. Whether you choose a free SMTP option for small-scale operations or a robust service like Amazon SES for high-volume sending, LiveSend provides the flexibility to integrate with your preferred email sending solution.

Start optimizing your email marketing strategy today by adding your own sending server to LiveSend!